The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called

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Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. (Source: Wikipedia)
 

Retail vs wholesaling: Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.


The set of basic values, perceptions, wants and behaviors learned by a member of a society from family and other important institutions is called