What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

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Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.

A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. (Source: Wikipedia)
 

Retail vs wholesaling: Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers.


What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?