Consider the following scenario: A team is developing an online service that allows users to rent out tricycles in major cities, and they want to know how to improve the user experience. They conduct a usability study and discover that users like the idea of renting a tricycle. However, users find it inconvenient that the service is only accessible on desktop computers. Users say that if they were wandering the city, it would be nice to go to a storefront or kiosk for checkout. Based on this scenario, which of the following is considered a strong insight?