A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits.

The UX/UI research process includes information gathering, interviews, etc.