Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product’s features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value.What is the next step the designer needs to take to develop a value proposition?

UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits.

The UX/UI research process includes information gathering, interviews, etc.