Consider the following scenario: The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions.

UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits.

The UX/UI research process includes information gathering, interviews, etc.