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Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

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UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits.

The UX/UI research process includes information gathering, interviews, etc.


Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?





 
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