You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

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UX/UI research is a systematic study of a product's target audience to address their needs and goals through design. It is the search, testing, improvement, and implementation of practical solutions that will serve as business benefits.

The UX/UI research process includes information gathering, interviews, etc.


You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?