Event Planning: Conceptualizing The Event

Burning Man
-quintessential art and culture festival
-city in the dessert of black rock city, nevada
-purpose: where humans go to shed themselves of the conventions of society

stakeholders in events:
people and organizations with a legitimate interest in the outcomes of the event

an events success depends on...
the event manager balancing the expectations and needs of the various stakeholders

host organization:
government sector, corporate sector, and community sector

government sector
event corporations, public space authorities and government departments involved in the promotion and delivery of services

corporate sector
companies and corporations promoting goods and services

community sector
special interest clubs and societies

the host community:
Current social trends and issues
Globalisation and events
The impact of technology and the Internet
Involving the host community
Public authorities and their role
Managing word of mouth

sponsors:
-enormous increase in sponsorship in recent decades
-sponsorship is now viewed as primary promotional tool in events marketing mix
-successful events can increase brand awareness and sales for sponsors

Media
The impact of new technologies on the media
The globalisation of the media
The impact of the media on events
Increased audience reach through the media
Working in partnership with the media

co-workers
Sharing the vision of an event
Forming and managing event teams
The importance of the event team

Participants and spectators
The importance of participants and spectators to an event
Connecting with the emotions of the audience
Meaningful, magical, memorable
The criteria by which spectators judge events

creating the event concept:
Defining the purpose of the event
Identifying the event audience
Deciding the timing of the event
Choosing the event venue
Choosing the event concept; form, content & theme
Summarising the event creation process; Why, who, when, where, what (content)

evaluating the event concept:
The marketing screen
The operations screen
The financial screen