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Bing Accreditation Exam Practice Test
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Bing Accreditation Exam Practice Test
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25 Questions

1. What is the main advantage of using dynamic text in your ads?
2. Which of the following can you apply a bid adjustment to?
3. How do bid adjustments (modifiers) affect the display of your ad?
4. Which of the following ideas should you consider implementing when writing your ad?
5. What are the benefits of having an upgraded URL?
6. Each campaign you create will have its own ___________.
7. What is an example of layering remarketing with audience exclusions?
8. What is a keyword bid?
9. With LinkedIn Profile Targeting, what are 2 of the factors you can target customers based on?
10. What are two methods to import a file in Microsoft Advertising Editor?
11. What are the three categories of attributes for ad customizer feeds?
12. Universal Event Tracking (UET) is a mechanism for advertisers to do what?
13. Which of the following variables can be used to target your ads and keywords?
14. Investment per device (desktops/laptops tablets and smartphones) can be controlled by bid modifiers within what range?
15. Why is it important to choose the right keywords? 
16. What are benefits of Syndication?
17. Where might your Microsoft Audience Ads be displayed?
18. The Microsoft Audience Network supports which two kinds of ad formats?
19. To optimize your product feeds no matter the priority or filter you must make sure to take the following actions:
20. What are two ways you can take advantage of audience targeting?
21. With search advertising  what happens when a customer clicks your ad? 
22. How many managing customers can you grant access for on your account? (And likewise remove?)
23. What needs to happen before you import Custom Audiences into Microsoft Advertising for remarketing?
24. In Microsoft Advertising, which customer actions are considered conversions?
25. What level of data can you export in Microsoft Advertising Editor?

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