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Google Ads Creative Certification Exam Practice Test
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Avg score: 17% • Most missed: “Which of these describe Google’s ABCDs of effective creative?”
Google Ads Creative Certification Exam Practice Test
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25 Questions

1. Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
2. You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
3. You manage marketing for an online clothing company and and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
4. You own a small hardware company and have been driving online sales with video campaigns.How should you edit existing ad creative to optimize your existing ads and drive more online sales?
5. Describe the difference between the traditional story arc and the emerging story arc.
6. You want to boost conversion rates further for important audiences that have a high rate of conversion in your video campaign.How can you use Google’s experimentation tool to acheive this?
7. Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?
8. You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
9. What is the maximum number of HTML, image, and video assets per ad group for an app campaign?
10. You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
11. Your aim is to connect with viewers and make your brand stand out to potential customers.How can you achieve this through a video ad with an awareness objective?
12. You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?
13. Which of these asset types would not be accepted for an app campaign?
14. You’re creating a responsive display ad and want to make sure you’re following best practices.How many headlines, images, and short descriptions should you prepare?
15. You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
16. You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
17. You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
18. What’s the difference between traditional and emerging story arcs?
19. Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
20. You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
21. Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
22. If you want to improve performance of video campaigns, what approach should you take with creative?
23. Which set of words outlines the key principles of Google’s ABCDs of effective creative?
24. You created your first video ad a few months ago and now want to make small changes to improve its performance.Which post-production edits should you make to improve the ad’s effectiveness?
25. You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

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