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Google Ads Fundamentals Exam
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Google Ads Fundamentals Exam
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25 Questions

1. If the keyword 'purple flowers' was running within your campaign as an exact match, the ad would be eligible to serve for which of the following keyword searches?
2. What impact on conversions would you generally expect from lowering and raising bids? Assume daily budget is not and will not be reached. (Select all that apply.)
3. Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
4. Advertiser's website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the destination URL" for those ads?"
5. How does contextual targeting work?
6. Which Google AdWords, advertises can:
7. The Site and Category Exclusion Tool is used to exclude sites.
8. A first page bid estimate" is based on the keyword's Quality Score and the:"
9. What best describes Enhanced Cost-Per-Click (ECPC)?
10. How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?
11. Location extensions can:
12. What happens as a result of a search campaign consistently meeting its daily budget?
13. Which best describes the way keywords and placements work together in an ad group to determine where ads are shown?
14. Which is one characteristic of the Accelerated" delivery method?"
15. During campaign creation, advertisers can choose to place their ads on:
16. According to ad policies, what types of words, phrases, or characters can not be included in an AdWords text ad?
17. Susan added only these keywords to her ad group 'wedding dress' [designer wedding dress], -[cheap wedding]. Which queries could potentially trigger her ads?
18. Which line of ad text would be disapproved based on Google's advertising policies?
19. The ad rotation setting Optimize" means that multiple ads within the same ad group will rotate evenly."
20. Advertisers should use Google Website Optimizer when:
21. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
22. In order to see where their ads have shown on the Google Display Network, advertisers should:
23. A primary benefit of location targeting is that advertisers can:
24. An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?
25. If your ad serving option is set to optimize" and there are multiple variations of your text ads within the same ad group. AdWords will:"

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