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Google Advertising Fundamentals Exam
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Google Advertising Fundamentals Exam
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25 Questions

1. If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?
2. A benefit of Google AdWords image ads is that they:
3. The Keyword Tool is used to:
4. A prospective client with a flower delivery business serving only one state is intimidated by the global reach internet and does not think AdWords would be a wise business investment. Which AdWords features should be highlighted to address this concern?
5. Which formula does Google use to rank keyword-targeted ads on Google search?
6. One reason to set a cost-per-click (CPC) bid limit when using automatic bidding is to ensure that:
7. A. advertiser creates a new ad for an ad group that advertises diamond necklaces. To which page of the website should the ad's destination URL lead?
8. A. advertiser's ad has been disapproved. Which is the most likely cause?
9. Why should you avoid adding duplicate keywords across ad groups?
10. Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
11. The Site and Category Exclusion Tool is used to exclude sites.
12. Why is it important to Google that AdWords ads be relevant to a user's search query.
13. Which is a factor that Google uses to target ads to users based on physical location?
14. How do managed placements on the Display Network work?
15. A co-worker needs to log into someone else's AdWords account to make changes and manage access levels. Which would be the appropriate AdWords account access level to assign to that co-worker?
16. One common reason an advertiser may optimize a campaign is to:
17. A. advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?
18. A first page bid estimate" is based on the keyword's Quality Score and the:"
19. Which is a benefit of Manager Defined Spend (MDS)?
20. What type of bidding method is used to manage Image ads on the Google Display Network?
21. Quality Score is calculated as a measure of:
22. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
23. Which Google AdWords, advertises can:
24. Which is true of negative keywords on the Google Display Network?
25. A. advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal the advertiser should create:

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