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Google Advertising Fundamentals Exam
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Google Advertising Fundamentals Exam
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25 Questions

1. What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
2. Which formula does Google use to rank keyword-targeted ads on Google search?
3. A. advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?
4. Which method would be recommended for an advertiser who is trying to increase the Quality Score of low keyword?
5. Which is a best practice for creating effective ad text?
6. Which is one characteristic of the Accelerated" delivery method?"
7. Which Google AdWords, advertises can:
8. Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
9. How often does the AdWords system run an auction to decide which ads to show on the Google search page?
10. If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads -how will this impact the quality score of your search campaign?
11. In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
12. A primary benefit of location targeting is that advertisers can:
13. Which AdWords settings are specified at the account level?
14. A. advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?
15. Which is a benefit of AdWords for search marketing?
16. A. advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
17. A. groups should be used to:
18. When resetting a password in AdWords, what should a user keep in mind?
19. A bilingual user searches Google.com (the Google US domain) and has set Spanish as the proffered Google language. In order to target this particular user, which campaign language setting should an advertiser use?
20. The main benefit of location targeting is that advertisers can
21. A seasonal AdWords campaign would be most helpful for an advertiser who will target?
22. What happens as a result of a search campaign consistently meeting its daily budget?
23. B. adding managed placements to a Display Network campaign -you can show your ad:
24. The ad rotation setting Optimize" means that multiple ads within the same ad group will rotate evenly."
25. With social extensions, how are +1's calculated for your ad and Google+ page?

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