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Google Ads Fundamentals Certification Exam Practice Test
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Google Ads Fundamentals Certification Exam Practice Test
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25 Questions

1. Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
2. In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2).
3. Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
4. Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?
5. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
6. Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
7. When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
8. You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:
9. What’s one of the main benefits of using ad extensions?
10. Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
11. Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
12. What happens as a result of a search campaign consistently meeting its daily budget?
13. Question 18: Which is a benefit of advertising online?
14. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?
15. How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?
16. What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business
17. You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
18. Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?
19. What does a high Quality Score indicate?
20. A standard Google Ads text ad is made up of:
21. On the Display Network, your ad is eligible to show on a webpage if your:
22. Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
23. When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
24. Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
25. Why should you link your client’s Google Ads account to Search Console?

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