Google Adwords
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Avg score: 17% • Most missed: “Regionally targeted and country- and ___________ads do not appear in the same fo…”
Google Adwords
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25 Questions

1. A low clickthrough rate on __________ does not always indicate that your ads are not profitable.

2. The _______________ allows you to automatically raise or lower your bids during certain time periods.

3. A _____________ for your ads on the content network will not affect the ranking of your ads on search results pages.

4. Offers Ability to edit multiple accounts at any time as a benefit.

5. Approximately w________ of Internet users use Google as their primary search engine.

6. For keywords that provide a strong ROI - you should ______.

7. A combination of letters and/or numbers that identify your AdWords API activity.

8. Targeting your ads to ____________ is ideal for a business that makes handmade toys and ships them globally.

9. An example of a valid display URL

10. To use ________- you must have an active AdWords ad - The ability to edit the HTML of your webpage

11. The Report Center will only save your ____ most recent reports.

12. EHowand The Guardian are examples of ______.

13. This AdWords utility reduces the price you pay for a click on the content network if our data shows that click to be less likely to turn into an actionable business result.

14. Regarding ad placement on Google Network sites: Google _______ your ad to match the look and feel of different network sites.

15. Placement-targeted ads compete with _______ ads.

16. Site Exclusion is applied at ______ level

17. Your ads will show if the cost-per-click (CPC) bid for an ad group is higher than the ____________.

18. Not a way in which you can fine tune your ads for search targeting: View the keywords that your _______ use.

19. Google does not translate _____

20. Updating the individual bids on 1 -000 keywords would equate to ________

21. If you are billed on a postpay basis - you are charged every _______ unless your advertising costs reach your billing threshold within your 30-day billing cycle.

22. When an advertiser signs up for the Google AdWords API - the Adwords account remains ________.

23. AdWords is a particularly effective marketing tool: Generating leads or sign-ups on your website - Generating ______________ of particular products - Brand marketing or brand awareness.

24. Advertisers who have been with AdWords for _______ should optimize their accounts.

25. An advertiser should not immediately _________ with a lower CPC than value per click.

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