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Google AdWords Practice Test Questions
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Google AdWords Practice Test Questions
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25 Questions

1. The Keyword Planner helps you select the most profitable keywords based on the ____.
2. Which of the following should be kept in mind while creating a landing page?
3. Which of the following is/are the bidding approach(es) in Google AdWords?
4. What is the full form of SERP?
5. Advertisements are ranked based on their ____.
6. PPC ( ____ ) advertisements in the finance and industry sectors charge Google a high cost for these expensive keywords.
7. Which of the following keywords is/are most expensive?
8. What does CPM extend to?
9. The CPA method requires that you have converted at least 30 times in the ____.
10. Conversion Optimizer is also known as -
11. ____ is/are the sector(s) with the most expensive keywords.
12. The most successful keywords will have a ___ CPC if they have a high quality score.
13. The ____ is calculated by calculating the number of impressions for an online advertising campaign.
14. A ____ is a word or phrase that a user enters into a search engine to find information.
15. By using ____, advertisers are able to increase the reach of their video ads and forecast where their ads will be seen by internet searchers.
16. Google AdWords awards the top ad position to the advertiser with the ____ ranking.
17. In order to drive traffic to their websites and ads, advertisers use ____.
18. An advertiser's price per click (CPC) and position are determined by a/an ____ run by Google when a search query is entered.
19. ____ agencies generally use Google Ads Manager accounts to manage a large and heavy folder of clients' accounts.
20. What conversion tools help?
21. Advertisers can ____ their ads on Google Display Network websites as banner-style ads and on other websites which are part of the network.
22. ____ is the tool that beginners need if they wish to use Target CPA Bidding.
23. It is possible to ____ CTR by using headlines related to the ads that are compelling and appealing.
24. It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.
25. Smart Shopping uses automated bidding strategies for the promotion of products listed in Google Merchant Center to combine the features of Standard Shopping and ____.

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