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Google Adwords Test 2
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Google Adwords Test 2
Time left 00:00
25 Questions

1. State whether true or false.Negative keywords cannot be applied to a whole Ad group?
2. What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?
3. Which of the following statements with regard to AdWords settings are correct?
4. Which of the following is not a part of the 'Tools' Feature of Google AdWords:
5. State whether true or false.A CPM pricing model means advertisers pay for impressions received.
6. What is the AdWords related term for the following?'The total number of unique users who will be served your ad over a specific period of time'
7. Which of the following statements about the Adwords Ad variations feature are correct?
8. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword 'online course' using Broad Match settings?
9. Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks - one costing $0.10 and the other costing $0.60 - what would your average CPC for those clicks be?
10. On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?
11. State whether true or false.If your Adwords ad attracts a higher CTR (Clickthrough rate) - it will lead to an improved ad position.
12. In the above ad - how can you make visitors reach hairlosscentral.com/signup?
13. Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?
14. Which factors are directly impacted by increasing the Adwords ad budget?
15. State whether true or false.Given that the cost of the bid is kept constant - a keyword's Quality Score for Google and the search network is directly proportional to its ad position.
16. In an Adwords ad - how many characters is the display URL limited to?
17. While using Geo-Targeting to target your ad to specific people - which of the following parameters can be targeted?
18. Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?
19. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?
20. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:
21. The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?
22. Is it possible to set a maximum CPC (cost per click) at the Ad group level?
23. Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?
24. Which of the following statements about an Ad group is correct?
25. What does the 'Conversions (many-per-click)' value represent?

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