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Microsoft Native & Display Advertising Certification Exam Practice Test
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Microsoft Native & Display Advertising Certification Exam Practice Test
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25 Questions

1. The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?
2. A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?
3. Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
4. Contoso Furniture is running an online campaign with video ads and paying on a CCPV basis. What does 'cCPV' stand for?
5. When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?
6. In the programmatic method of selling display advertising, which statements describe pricing?
7. Contoso Carpets have previously run search campaigns, but now want to get started with native ads. What actions should they take before getting started on a Microsoft Audience Network campaign?
8. On the Microsoft Audience Network, which products do not require age targeting?
9. Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date. Using which feature in the Microsoft Audience Network can Marco track this?
10. Which buying models are used in the Microsoft Audience Network?
11. Why is display advertising effective?
12. Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import?
13. How many types of Dynamic Remarketing lists are available to an advertiser?
14. In which pricing model does an advertiser pay for every thousand impressions?
15. Which of the following statements are true of view through conversions?
16. Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does 'CPA' stand for?
17. Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?
18. Which of the following brand safe sites are included in the Microsoft Audience Network?
19. Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
20. Which of the following can you apply to your Microsoft Audience Network campaign?
21. In which of the following places are display ads shown?
22. What are the primary lengths, or durations, of video ads?
23. Frank is creating a shopping feed-based audience campaign for his online store, Frank’s Tools. After selecting ‘Create Campaign’ in the Microsoft Advertising User Interface, what should Frank select next?
24. Which of the following are forms of display advertising?
25. What does vCPM stand for?

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