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Semrush PPC Fundamentals Practice Test
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Semrush PPC Fundamentals Practice Test
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25 Questions

1. How much budget should you set when launching your Universal App campaigns?
2. Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
3. Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
4. What are Google Search Partners?
5. Different ad messages that could work best with the
6. What does PLA stand for?
7. How should Remarketing lists be segmented?
8. Conversion Optimizer works by:
9. Which two statements are not true about Google Ads Keyword planner?
10. The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
11. How many ad sizes are there on the GDN?
12. When you have dedicated landing pages, who is the home page meant to serve?
13. What does tracking performance down a sales funnel enable you to do?
14. Which is NOT a consequence of the situation when you DON’T bid on your brand name?
15. Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
16. What is the primary metric for determining a winning ad?
17. Which part of the sales funnel has the most users?
18. Which step in the decision making funnel do most people fit in.
19. Which example of display targeting is NOT one that targets users by content?
20. Which is NOT true about display advertising?
21. How do you get charged with PPC?
22. Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
23. Which is not an example of a dimension?
24. Ads for Universal App Campaigns are created:
25. With search advertising, what are advertisers competing with each other for?