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Advanced Google Analytics
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Advanced Google Analytics
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25 Questions

1. What is the maximum duration that a user can be included in a remarketing audience that you've defined?

2. You can only pair metrics with dimensions if they are both in the same scope.

3. Custom Metrics can have which of the following scopes?

4. Custom Dimensions can be used in which of the following reports?

5. If you wanted to view data in reports by different user categories such as Bronze, Gold and Platinum status levels, what Google Analytics feature would you set up to collect the data?

6. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

7. When does the tracking code send an event hit to Google Analytics?

8. If you wanted to quickly view users that initiated sessions on your website over 1-day, 7-day, 14-day, and 30-day periods, which report should you use?

9. Filters may be applied retroactively to any data that has been processed

10. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

11. What does a remarketing audience require to be eligible for Search Ad remarketing in your AdWords account?

12. You can change the default 30 minute session timeout in Google Analytics

13. What four parameters can you include with an event hit for reporting

14. When does the tracking code send a pageview hit to Google Analytics?

15. Which of the following would prevent data from appearing in a Custom Report?

16. To set up Dynamic Remarketing for a retail vertical, what must you link your AdWords account to?

17. If you wanted to see reports in a view with only data for users from the US and Canada, which of these filters could you apply?

18. Multi-channel Funnel reports can credit conversions across which of these channels?

19. In Google Analytics, what is 'remarketing'?

20. Custom Reports in Google Analytics let you do which of the following?

21. Which of these are Goal types in Google Analytics?

22. Segments are applied before sampling, so even if your data is being sampled, your segments will not be.

23. Applying segments to your reports can help you isolate data for which of the following groups?

24. Which of these may be imported to define a remarketing audience?

25. If you wanted to see a visual representation of which pages users entered your website on, what report should you view?

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