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Google Analytics And Online Advertising
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Google Analytics And Online Advertising
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25 Questions

1. Online ads that include animation - audio - or video.

2. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.

3. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.

4. An advertiser has entered the numeric value 10 in the "Revenue for your conversion" field within Conversion Tracking. This value represents an action valued at U_____.

5. Given that web analytics data is never 100% accurate - This is the best use of web analytics.

6. Number of conversion tracking actions that can an advertiser create in an Adwords account

7. Graphical advertising (as opposed to text ads)

8. The Google Analytics code should be placed ______ of the website.

9. Helps advertisers: improve websites and increase return on investment on marketing campaigns.

10. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.

11. Recruiting a network of users to engage in click fraud with the goal of spreading IP addresses across several systems and make a fraud effort more difficult to detect.

12. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor

13. The practice of designing - running and optimizing search engine ad campaigns.

14. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.

15. The maximum amount of money an advertiser is willing to pay for each click on their ad.

16. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.

17. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results

18. The number of times a page with GA tracking code is viewed during a given time period. (even if the person has viewed it before)

19. Calculated by the current page starting timestamp and the next page starting timestamp.

20. Number of goals you can create for each profile within your Google Analytics account.

21. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.

22. A method of charging for the advertising whenever a user performs a specified action such as signing up for a service - requesting material - or making a purchase.

23. The Web site displayed when a user clicks on an advertisement.

24. Most websites place their ____________ at the bottom of the page.

25. Program (typically a marketing effort) that requires customer consent.

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