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Google Analytics And Online Advertising
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Avg score: 100% • Most missed: “Search Engine results returned and ranked according to relevance.”
Google Analytics And Online Advertising
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25 Questions

1. A visit of more than one page. (That is longer than the set session timeout)

2. The benefits of linking your _______ with your Google Analytics account: 1. This will allow you to have AdWords cost data imported into your Analytics account 2. This will allow you to access your Analytics data from within the AdWords interface 3. T

3. A line of identifying text - assigned and retrieved by a given Web server and stored by your browser.

4. Program (typically a marketing effort) that requires customer consent.

5. The number of users who clicked an ad divided by the number of times the ad was delivered (the impressions). The CTR measures the percentage of people who clicked on an ad to arrive at a destination-site.

6. One benefit of using Google Website Optimizer through ________ rather than through the standalone tool: Sharing a Google Website Optimizer account is only possible through Adwords.

7. A cost-per-action program - where program sponsors (like amazon - itunes -etc) pay referring Web sites a percentage of revenue earned from the referral.

8. Simply - a one page visit to the site. Some examples: 1. Clicking on a link to a page on a different web site 2. Closing an open window or tab 3. Typing a new URL 4. Clicking the "Back" button to leave the site 5. Session timeout (a page is open for

9. The maximum amount of money an advertiser is willing to pay for each click on their ad.

10. You should only assign values to ________: 1. To avoid inflating your revenue results 2. To avoid overwriting your transaction revenue 3. To include non e-commerce goals in the Product Performance results

11. Your total number of visits to the domain is tallied and you are put in a bucket. The total number of visitors that fall into the same bucket are totaled onto a single line. A tally of the number of people who visited x times.

12. Graphical advertising (as opposed to text ads)

13. Kinds of cookies does Google Analytics uses: _______; utma - utmb - utmc - utmzi

14. A nonprofit industry trade group for the interactive advertising industry. The IAB evaluates and recommends interactive advertising standards and practices and also conducts research - education - and legislative lobbying.

15. Most websites place their ____________ at the bottom of the page.

16. It is recommended that you not place the Google Analytics Tracking Code at the bottom of ______.

17. Helps advertisers: improve websites and increase return on investment on marketing campaigns.

18. During a given period of time - this is the number of times the site is accessed. This is like number of sessions.

19. The number of times a page is viewed within different sessions. A page will not be counted twice within the same session.

20. An advertiser uses Google Website Optimizer to run a test on a headline section. The relevance rating for the headline section is 4/5. From this score the advertiser can determine that the __________ is important for conversions.

21. Each time an ad is served to a user for viewing.

22. Generating bogus clicks - either for financial gain - or to attack rivals by draining their online ad budget.

23. The practice of designing - running and optimizing search engine ad campaigns.

24. Google Analytics account is linked with a Google Adwords account. Auto-tagging has not been enabled and manual tags have not been added to any destination URLs in the Adwords account. Traffic from ________ will appear in the All Traffic Sources repor

25. Algorithm developed by Google cofounder Larry Page to rank Web sites

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