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Google Analytics for Power Users
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Google Analytics for Power Users
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25 Questions

1. When used as a content site KPI, what does a high Average Time on Page indicate about a specific page's performance?

2. In what scenario would you use a custom metric?

3. You're evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

4. How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

5. How could you compare the conversion rate for when the 'About Us' page was viewed versus when the page was not viewed?

6. What are two benefits of the Reverse Goal Path report?

7. What can be used to measure scroll depth in Google Analytics?

8. What actions must you take to enable Enhanced eCommerce in Google Analytics?

9. Which feature enables you to analyze up to 3 dimensions at once?

10. When tracking both eCommerce and goals, what are two ways to analyze Page Value based only on eCommerce? (select two)

11. Where can you view a heat-map reporting users by time of day?

12. What can the Shopping Behavior Analysis report tell you?

13. You're running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

14. In this Channels report, we've clicked into the Referral channel. What are the two top sources of users in the Referral channel?

15. In this Product Performance report, which product indicates potential issues with the product details page?

16. What does (Other)" indicate in the Channels report?"

17. Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

18. Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

19. Which setting do you use to change the metric displayed in the table?

20. In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

21. What can the Product List Performance report be used for?

22. When viewing the Mobile Overview report below and comparing 'Made a Purchase' and 'Didn't make a purchase' segments, which conclusion is recommended?

23. In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

24. Assuming that eCommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

25. If one of your site's paid traffic sources had a low eCommerce conversion rate, which actions should you take?

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