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Google Analytics Individual Qualification 2
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Google Analytics Individual Qualification 2
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25 Questions

1. Which 'channels' are available in the default Channels report?

2. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

3. Which of the following is an advantage of implementing Google Tag Manager?

4. Auto-tagging is a feature that is used with which type of traffic?

5. Google Ads lets users advertise on which properties?

6. What four parameters can be included with an event hit for reporting?

7. When defining a measurement plan, what is the order of steps?

8. What is the hierarchy of the Google Analytics Data Model?

9. benefit of using segments in your data analysis?

10. To collect the number of comments users posted to a website page, what feature would be used?

11. how to locate analytics tracking code

12. If the Google Merchandise Store sets up a URL goal of '/thankyou' and a Match Type of 'Begins with', which of the following pages on www.googlemerchandisestore.com will count as goals?

13. Enabling auto-tagging does what?

14. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

15. Which three tags does Google Analytics require for accurate campaign tracking?

16. Which of these criteria CANNOT be used to create a Custom Segment?

17. What report can show how particular sections of website content performed?

18. What is an attribution model in Google Analytics?

19. custom reports have which capabilities

20. Which tags are standard Google Analytics campaign parameters?

21. What are macro-conversions in a measurement plan?

22. Which of the following is not a required parameter in the URL builder?

23. Which formats may be used to add a custom campaign parameter to a URL?

24. Which reports can show you how website referrals, organic search, and ad campaigns assisted in the conversion process?

25. Which of these scopes could be used for dimensions and metrics?