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Google Analytics 101
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Google Analytics 101
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25 Questions

1. What is the maximum duration a user can be included in a remarketing audience?

2. Which would prevent data from appearing in a Custom Report?

3. How many segments may be applied at once?

4. When defining a measurement plan, what is the order of steps?

5. Filters may be applied retroactively to any data that has already been processed

6. What will happen if a user clears the Analytics cookie from their browser?

7. Segments applied to reports can analyze data for which of the following groups?

8. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

9. Which remarketing audiences can be defined in Google Analytics?

10. What four parameters can be included with an event hit for reporting?

11. Which are Goal types in Google Analytics?

12. What are macro-conversions in a measurement plan?

13. What type of Custom Report shows a static, sortable table with rows of data?

14. To enable remarketing in Google Analytics, what must first be enabled?

15. Custom Dimensions can be used in which reports?

16. Custom Metrics can have which scopes?

17. Because segments are applied before sampling, segmented data will not be sampled.

18. What does Google Analytics use to differentiate new and returning users?

19. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

20. To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

21. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

22. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

23. To pair metrics with dimensions, what should they have in common?

24. In a 'last-click' attribution model, Google Analytics will attribute all of the conversion credit to which source(s)

25. What is 'remarketing' in Google Analytics?

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