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Google Analytics Individual Qualification Assessment Exam
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Google Analytics Individual Qualification Assessment Exam
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25 Questions

1. By default, which of these is NOT considered a “medium” in Google Analytics?
2. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
3. Which report shows a visual representation of user interactions on your website?
4. Which report helps you understand which kinds of mobile devices were used to visit your website?
5. Smart Goals are created automatically by Google’s machine-learning algorithms.
6. When will the Analytics tracking code send an event hit to Google Analytics?
7. By default, Google Analytics can only collect behavioral data from web-connected systems.
8. Which type of Custom Report shows a static sortable table with rows of data?
9. Which of these represents the hierarchical structure of a Google Analytics account?
10. Filters let you include, exclude, or modify the data you collect in a view.
11. Which of these could NOT be tracked using Goals in Google Analytics?
12. What type of data does Google Analytics prohibit you from collecting?
13. Which campaigns require you to add manual tags to destination URLs for tracking?
14. Custom Dimensions can be used as which of the following?
15. To collect how many times users downloaded a product catalog, what would you set up?
16. Google Analytics filters are applied in the order in which they are set in your view.
17. By default, which of these are NOT Remarketing audiences that you can define?
18. What would you set up to collect how many comments users posted to a webpage on your site?
19. What is required for User ID to track users across different devices?
20. Which tags does Google Analytics recommend to accurately track campaigns?
21. Segments are applied before sampling in reports.
22. You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
23. Which reports show websites that send traffic to your pages?
24. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
25. What will happen if a user clears the Analytics cookie from their browser?

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