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Google Analytics Individual Qualification Assessment Exam
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Google Analytics Individual Qualification Assessment Exam
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25 Questions

1. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
2. By default, which of these is NOT considered a “medium” in Google Analytics?
3. What type of data does Google Analytics prohibit you from collecting?
4. Google Analytics filters are applied in the order in which they are set in your view.
5. By default, which of these are NOT Remarketing audiences that you can define?
6. Which of these can you NOT share using The Solutions Gallery?
7. Which of these CANNOT be collected by the default Analytics tracking code?
8. In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
9. Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
10. Which of these could NOT be tracked using Goals in Google Analytics?
11. Which report indicates the pages of your website where users first arrived?
12. Which of these represents the hierarchical structure of a Google Analytics account?
13. By default, Google Analytics can only collect behavioral data from web-connected systems.
14. You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.
15. To collect how many times users downloaded a product catalog, what would you set up?
16. Filters let you include, exclude, or modify the data you collect in a view.
17. Which reports show websites that send traffic to your pages?
18. Segments are applied before sampling in reports.
19. By default, which of these is NOT considered a “source” in Google Analytics?
20. Which campaigns require you to add manual tags to destination URLs for tracking?
21. Which report shows a visual representation of user interactions on your website?
22. Which type of Custom Report shows a static sortable table with rows of data?
23. Custom Dimensions can be used as which of the following?
24. What is required for User ID to track users across different devices?
25. Which of these is NOT a benefit of using segments in your data analysis?

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