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TOEIC Tests / Incomplete Sentences / Advanced Level - A Quick History of Advertising
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TOEIC Tests / Incomplete Sentences / Advanced Level - A Quick History of Advertising
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1. Television had been introduced in 1940, but because of the high cost of TV sets and the lack of programming, it was not immediately . . . . . . . .
2. The early 1930s . . . . . . . in dozens of radio dramatic series that were known as soap operas because they were sponsored by soap companies.
3. An outdoor advertisement . . . . . . . in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travelers to a tavern.
4. The introduction of radio created a new opportunity and by the end of the 1920s, advertising had established itself in radio to such a(n) . . . . . . . that advertisers were producing many of their own programs.
5. One of the first known methods of advertising was the outdoor display, usually an . . . . . . . sign painted on the wall of a building.
6. Although graphic forms of advertising appeared early in history, printed advertising made little . . . . . . . until the invention of the movable-type printing press by German printer Johannes Gutenberg about 1450.
7. These were citizens who read public notices aloud and were also employed by merchants to shout the . . . . . . . of their wares.
8. In the United States, the advertising profession began in Philadelphia, Pennsylvania, in 1841, when Volney B. Palmer . . . . . . . up shop as an advertising agent, the forerunner of the advertising agency.
9. In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town . . . . . . . .
10. Encarta's History of Advertising notes that . . . . . . . have found evidence of advertising dating back to the 3000s BC, among the Babylonians.

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