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UX Design Practice Test: Information Visualization

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UX Design Practice Test: Information Visualization

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1. With respect to visual thinking, which is easier? Remembering a cognitive operation or re-doing it?

We have limits of cognition; we are easily distracted; we are already multitasking and can only absorb so muchRepeating a tracing operation will take less cognitive effort, and require fewer fixations, than finding it in the first place.We see a lot at any given instant, but we cannot sample any part of our visual environment so rapidly with swift eye movementWe see very little at any given instant, but we can sample any part of our visual environment so rapidly with swift eye movement

2. In a way of analogy, what's the difference between small-scale patterns and large-scale patterns?

Response patterns are the essence of the skills that bind perception to action. But they have their negative side, too.Objects in the real world have structure at many scales. In the garden, for example, individual flowers provide small-scale patterns, and these are organized into patches of color depending on the design of a flower bed.We have a brain that does visual processing in a hierarchical manner. In the brain, we get what we focus on, e.g., finding a red dot. The brain is both bottom-up and top-downThe representation of numbers, as physically measured on the surface of the graphic itself, should be directly proportional to the numerical quantities represented.

3. Which of the following is not an example of data visualization:

Alluvial DiagramsParallel CoordinatesSunburstsVertical Charts

4. Information Visualization is helpful for

Improve the UI of the prototype by doing researchShow in an easy way the data to stakeholders / It can be helpful as a synthesis tool / useful for reporting findings

5. Systems that facilitate data processing used to drive management decisions

Live Connection, ExtractDatabase Management SystemsDecision Support SystemsRelational Modeling

6. What does the aesthetic-usability effect refer to?

People tend to perceive attractive products as more usable.People tend to perceive usable products as more attractive.Usability and aesthetics are equally important in web design.The perception of attractiveness and usability of a new site are evaluated in the first 50ms when a user first sees the site.

7. What is very important with respect to bottom-up and top-down visual processing as it relates to data visualization?

We're in the revolution of industrial data" and data collection has never been easier--and will continue to get easier. We have RFID sensorsBecause about half of our brains are wired for perception (seeing) and visualizations take advantage of that. Visualizations allow elements to pop out at us vs. text which gives us something to think about.The brain combines both bottom-up and top-down information. Therefore, we have to pay attention to aspects such as contrast, repetition, alignment, and proximity.

8. Which are the key points of the continuum of understanding:

Design, Information, Knockout, WisdomData, Information, Knowledge, WisdomData, Infographics, Knowledge, WisdomDesign, Information, Knowledge, Wisdom

9. Which are the 4 V’s of Big Data:

Volume, Volubly, Velocity, VeracityVolume, Variety, Velocity, VeracityVoltage Variety, Velocity, VivificVolume, Variety, Vocally, Veracity

10. What is Mechanical Turk as it pertains to data visualization?

Present all the data that is needed for the audience to see and understand what’s meaningfulHelps us think; uses perception to offload cognition; converts static data into useful informationWhen the eye arrives at a point of fixation, a process of visual testing begins, and patterns within the central region of the visual field are evaluated at a rate of about twenty per secondIt is a crowdsourcing service that pays people to do various computer tasks. For example, designers can visually test their models by paying small amounts to crowdsourced users to perform the evaluation

11. Which of the following are the main analytic methodologies employed to evaluate information visualizations:

Heuristic designCognitive walkthroughs / Heuristic evaluationCognitive wireframesHeuristic speech

12. What is feature level tuning?

When there are multiple layers of information we can attentionally choose to focus on just one and the others will fade into the backgroundIt's distorting the data with graphics that aren't accurate or representative of scaleIt is fundamentally right about effectiveness, integrity, and truthfulness in data vizIt's roughly 80% / 20%: More time must be spent on characterizing and abstracting the problem vs. visualizing a solution and design

13. Which statement is true based on information visualization

People suffer Bottom-up disorder. They are curious but they cannot read from bottom to topPeople suffer from Information Anxiety. They are curious about information but they are lazy to think and readPeople love data. They are willing to read the whole article.People suffer from Design Laziness. They are curious but they need the design to match their color preferences.

14. Which elements make a good infographic?

Database, Management, SystemsData, Design, Story, ShareabilityDatabase, Design, Story, ShareabilityData, Design, Management, Systems

15. Information design focuses on representing information in what way?

Such that it can be felt.Such that it can be heard.Such that it can be seen.Such that it can be quickly and easily learned.

16. Which color palette would you choose for making heatmaps:

Scale from green to blueScale from red to yellowScale from strong purple to strong pinkScale from black to white

17. From the list above, which is not an example of data visualization approaches:

Parallel CoordinatesSlopegraphsHorizontal ChartsAlluvial Diagrams

18. Recognition that there are fundamentally two kinds of data

Structured RepositoryApproach ChangeRelational ModelingArchitecture Environment

19. Which type of data has a typical time horizon of years?

OperationalHistoricalDimensionsAnalytical

20. In which phase in information systems design is the need or problem identified?

Closeout phaseExecution phasePlanning phase Initiation phase

21. Why are data visualizations useful?

The rapid movement of both eyes (saccade) which direct the fovea at an interesting and useful location, pausing briefly at each, before flicking to the next point of interestIf you have continuous data, use a continuous charting format, such as a line chart. If you have discrete data, use a discrete data display format, such as a bar graphTo share with the stakeholders why the design is so important.They are visual aids for our brains which don't remember well. It's things" from the external world that make us smart and visualizations serve as cues to activate this."

22. What is Empathy Mapping for?

Empathy maps the user to feel empathy with your ideaEmpathy maps help team members understand the user’s mindsetEmpathy maps help team members understand the wireframe logicEmpathy maps help team members understand the boss’ mindset

23. Which of the following data visualizations would you choose to indicate the different types of nationalities of children participating in an international student society club in terms of proportions?

Vertical graphbar graphradial treepie chart

24. What is the difference between a customer-journey map and an experience map?

The customer-journey map offers a general human perspective, not specific to a particular user.The experience map is agnostic of any specific products, while the customer-journey map is tied to a specific product or service.The customer-journey map depicts events in chronological order, but the experience map is not chronological or sequential.The customer-journey map is focused on customers, while the experience map is focused on employees.

25. Which are good examples of Information Visualization?

Journey Maps / Personas / InfographicsWireframes

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