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Advanced Google Analytics Fundamentals Practice Test
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Advanced Google Analytics Fundamentals Practice Test
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25 Questions

1. How many segments may be applied at once?
2. Which are Goal types in Google Analytics?
3. What does Google Analytics use to differentiate new and returning users?
4. What are macro-conversions in a measurement plan?
5. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
6. What does Google Analytics call a URL that passes data parameters for reporting?
7. When does the Google Analytics tracking code send a pageview hit to Analytics?
8. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
9. Custom segments may be created using which criteria?
10. To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
11. Multi-channel Funnel reports can credit conversions across which channels?
12. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
13. To enable remarketing in Google Analytics, what must first be enabled?
14. A session in Google Analytics times out after how many minutes by default?
15. Custom Reports have which capabilities?
16. What type of Custom Report shows a static, sortable table with rows of data?
17. Remarketing can show relevant ads on which Google properties?
18. What report shows data segmented by channel?
19. What is 'remarketing' in Google Analytics?
20. Which remarketing audiences can be defined in Google Analytics?
21. What Google Analytics data can be used to define a remarketing audience?
22. What will happen if a user clears the Analytics cookie from their browser?
23. When defining a measurement plan, what is the order of steps?
24. What report analyzes which webpages get the most traffic and highest engagement?
25. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

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