Festinger; it is uncomfortable for people to have beliefs that do not match actions; people are motivated to back actions up by changing beliefs; the less act is justified by circumstance - the more we feel need to justify it by aligning attitude wit

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1. Festinger; it is uncomfortable for people to have beliefs that do not match actions; people are motivated to back actions up by changing beliefs; the less act is justified by circumstance - the more we feel need to justify it by aligning attitude wit