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Retailing Basics Exam
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Avg score: 22% • Most missed: “Copycat brand”
Retailing Basics Exam
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25 Questions

1. Strategic relationship (partnering relationship)

2. How do customers move up on the pyramid ?

3. Process that turns customer data into customer loyalty through four activities

4. Copycat brand

5. Developing crm program

6. Use biometrics

7. - free standing cites- city or town locations- central business district (cbd)- neighborhood and community centers- power centers

8. Customer loyalty

9. Competition among retailers in different types of businesses but which sell the same products ex: - macy's vs. Zara - target vs. Toys r us

10. Gray- market goods (parallel imports)

11. Buying merchandise

12. Growth opportunity involves using the existing retail format in new market segments

13. Commercial bribery

14. Black market

15. Factors of detecting and preventing shoplifting

16. Store design objectives

17. Retailer preforms some distribution and manufacturing activities ex:macy's develops bar iii

18. The communications gap

19. Tariffs (duties)

20. Chargeback

21. Outsourcing logistics

22. Buybacks (stocklifts - lift- outs)

23. Variety

24. Long term objectives of human resource management

25. Data warehousing

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