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Retailing - Building Customer Loyalty

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Retailing - Building Customer Loyalty

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25 Questions

1. Transparency and simplicity

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedDeveloping retail programs for small groups or individual customersA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

2. Near-field communications (nfc)

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedDeveloping retail programs for small groups or individual customersOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

3. Relevance

Developing retail programs for small groups or individual customersCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

4. 1-to-1 retailing

A set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personDeveloping retail programs for small groups or individual customersCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

5. Closing the communication gap

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedMake realistic commitments - manage customer expectationsA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

6. Lead segment

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers in the lowest segment can cost the company more; they often demand a lot of attention but do not buy much from the retailerCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

7. Market basket analysis

Specific type of data analysis that focuses on the composition of the basket (or bundle) of products purchased by a household during a single shopping occasionOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

8. Iron segment

Customers in this tier do not deserve much special attention due to their modest ltvA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

9. Vip options

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesSome customers are willing to pay an upfront load fee to have access to additional benefits (e.g. - amazon prime)Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

10. Partnerships

A type of loyalty program that focuses on a shared target market (e.g. - scotiabank gets access to the youth market in an engaging way) - There are shared costs and increased engagement - but there is a risk of brand confusionA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

11. Coalitions

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesA type of loyalty program that is a powerful marketing platform (e.g. - airmiles) - Includes data from multiple sectors and segments across a larger sample

12. Platinum segment

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesComposed of the retailer's customers with the top 25% of ltvs; the most loyal customers who are not overly concerned about price and place more value on customer serviceCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

13. Cross-selling

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedWhen sales associates in one department attempt to sell complementary merchandise from other departments to their customersOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

14. Share of value

The percentage of total purchases made by a customer in a storeOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

15. Customer preferences

What the customer likesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

16. Frequent shopper program

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA reward and communication program used by a retailer to encourage continued purchases from the retailer's best customersOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

17. Descriptive information

A set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedDemographic and psychographic data describing the customerOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

18. Transactions

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesA complete history of the purchases made by the customerCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

19. Customer alchemy

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedInvolves offering and selling more products and services to existing customers and increasing the retailer's share of wallet with the customersA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

20. Solomo (social - local - and mobile)

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personThe convergence of collaborative - location-based - and on-the-go technologiesCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

21. Distributive fairness

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesExists when outcomes received are viewed as fair with respect to outcomes received by others (e.g. - a rain check for one customer and a special order for another customer)

22. Stic (spatial - temporal - individual - channel) model

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedBasic design congruence (e.g. - older people in messages targeted at seniors)Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

23. Responses to marketing activities

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedThe analysis of the transaction and contact data provides information about the customer's responsiveness to marketing activitiesA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inches

24. Reward all transactions

Customers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulatedA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesTo ensure the collection of all customer transaction data and encourage repeat purchases - programs need to reward all purchases - not just purchases of selected merchandiseOffers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right person

25. Gamification

Offers and messages are personalized to customers - Customers feel excited when they see the brand in their mailbox - inbox - or on social media - Relevant offers reduce consumers' search costs - The right message at the right time in the right place for the right personA set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity - usually no more than a few inchesThe application of game theory concepts and techniques to non-game activitiesCustomers need to be able to quickly and easily understand when they will receive rewards - what the rewards are - how much they have earned - and how they can redeem the points they have accumulated

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25 Questions

❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know? Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know?
Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com