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Visual Merchandising Test

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Visual Merchandising Test

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25 Questions

1. Coordinating Brand Names

Do not mix apparel for different occasions on the same selling floor. All apparel and accessories must be end use appropriate.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Put brand names together.

2. How might we utilize a kiosk?

Put brand names together.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Do not mix apparel for different occasions on the same selling floor. All apparel and accessories must be end use appropriate.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

3. Coordinating by End Use

Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Do not mix apparel for different occasions on the same selling floor. All apparel and accessories must be end use appropriate.Put brand names together.

4. Coordinating by end use

5. When do you know that you have over kill with signs?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.When too much is much too much. A window or a store swamped, smothered, and overcome with signage chill and then kills the senses. If the sale or promotional message is simply, clearly, and colorfully expressed up front and the same graphics and materials are used inside, that should be enough. It does not have to be repeated every three or four feet inside the store, where is drenches the shopper in a paper deluge. Excessive signage may hinder rather than help the shopper in search of bargains.

6. What are the guidelines for selection the merchandise for a display?

Put brand names together.Merchandise tops above bottoms. - Hang pants so that the pant leg hem is 3' from the floor. - Position waterfalls, straight arms, and garment rods so that you can see at least 3' to 5' of space between tops and bottoms. - Keep bottom styles separated. - Present just one style and one color of an item per face out. - Keep the average customer's height in mind when positioning menswear items on a wall. - Do not size products on garment rods in walls with sizing rings. - Hangers should be positioned in the direction easiest for customers.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

7. How is motion used to attract the shopper's attention?

Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25A passerby is made suddenly aware, out of the corner of his or her eye, that something moved in otherwise static setup. Motion can be created by a whole line of electric fans across a window. Motion can also be disturbing and distracting, like strobe lights.Put brand names together.

8. How are platforms and elevations typically used?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Put brand names together.Platforms and elevations are buildups used to provide interest and to help separate merchandise in mass displays. They can be cubes, cylinders, or saddles of any size or shape. They are used to separate mannequins in a window or on a traffic aisle inside a store, so that each figure can be seen in its own space, at its own level.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

9. Guidelines for Wall Setups

Merchandise tops above bottoms. - Hang pants so that the pant leg hem is 3' from the floor. - Position waterfalls, straight arms, and garment rods so that you can see at least 3' to 5' of space between tops and bottoms. - Feature coordinated tops and bottoms on every wall section. - Hang garments with similar sleeve lengths - together on garment rods. - Keep bottom styles separated. - Present just one style and one color of an item per face out. - Keep the average customer's height in mind when positioning menswear items on a wall. - Do not size products on garment rods in walls with sizing rings. - Hangers should be positioned in the direction - easiest for customers.Put brand names together.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

10. How is humor used to attract the shopper's attention?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.A smiling shopper can be converted into a customer much sooner, and with much less effort, than a frowning or grumpy shopper. If a 'show me' attitude can be replaced with a 'that's funny' or 'isn't that cute' outlook, a sale may not be far off. People will laugh at themselves and human foibles. All that the successful, humorous display need elicit is a smile and a relaxation of the tense feelings of some shoppers.

11. What are the objectives a visual merchandising seeks to achieve?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.251. To make it easier for the shopper to locate the desired merchandise. 2. To make it easier for the shopper to self-select. 3. To make it possible for the shopper to coordinate and accessorize on his or her own. 4. To provide information on sizes, colors, prices, and such. 5. To take stress out of shopping. 6. To save the shopper time. 7. To make the shopping experience more comfortable, convenient, and customer friendly.Put brand names together.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

12. Key Items

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25proven sellersSpecialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.

13. Pegwall

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Has backer panels with a gridwork of holes for pegwall hooks and other fixtures. - Grid walls - Slate Walls - Faceouts: straightarms - Faceouts: waterfall - Garment rods - Product shelves - Display shelves - Bins - Shadow boxes - Fixtures for Wall PresentationsSpecialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.

14. How are props used to attract the shopper's attention?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Can be bought, recycles, or borrowed. Many props can be found in local stores, such as appliance centers, hardware and paint stores, antique shops, travel offices, toy stores, and others.Put brand names together.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

15. Decorative Lighting Fixtures

Adds warmth, interest, and personality to wall treatments.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

16. How are stands typically used?

Stands are a widely used, basic fixture. It comes with an assortment of tops that may be slipped interchangeably into an adjustable rod set on a weighted base. Stands are usually used in a variety, or assortment, window as a means of building up- from the glass line to the back of the display window- a variety of merchandise. The smaller items are set low and up front. As they get larger, merchandise gets higher and set farther back.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.

17. Boutiques

18. What are the guidelines for selection of merchandise for a fixture or a wall section?

Put brand names together.Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Coordinating by End Use - Coordinating by Fabrication - Coordinating by Style - Coordinating by Color - Coordinating Patterned Pieces - Coordinating Brand Names - Coordinating by Trend

19. What is proscenia? Why would a visual merchandiser be introducing this technique into the store?

This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Put brand names together.Is the permanent, often ornamental, framing that goes around the stage in a theater. In store design it is the border, usually set against the front glass that frames the top and sides of the window and contains the display. It is used to-Accentuate the display setup behind itHide the pipes and lighting fixtures that might otherwise disturb the street-side viewers, provide a promotional or seasonal theme for the window, unify and add a dramatic and coherent quality to a group of windows that may be different in size, unrelated, or just architecturally dull. Make window opening suitable to the scale of the merchandise to be presented-Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

20. Signing and Graphics in Wall Presentation

Put brand names together.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Signing on walls - Posters can replace mannequins - Wall signs must be legible - Departmental signs. - Larger signs and graphic postersSpecialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

21. Soft Aisle Layouts

Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)treats merchandise walls as some of the most important sales generators in the store.Put brand names together.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

22. What is point in reference to signage?

The thickness or rigidity of the stock is designated by points. The greater number of points, the thicker it is.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.

23. How is color used to attract the shopper's attention?

What we see first, what attracts us to the object Absence of color (black and white) can draw attention too. Shark color contrasts draw attention. If the merchandise is telling the same color story, in unison, the display will have the power to attract-Put brand names together.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

24. How is lighting used to attract the shopper's attention?

Put brand names together.Lighting: Effective lighting can be the jolt that catches the eye and carries it to the product. Brilliantly colored lights can command instant eye contact. A window without light is useless.This is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)

25. Minimal Floor Layouts

Specialty stores have less distinctive boundaries and is easier for customers to make mistakes. (Casual, Career, Evening, Outerwear, etc.)Put brand names together.almost gallery-like in its simplicity; shows small selections of handcrafted or very exclusive merchandise - High-end retail stores - Requires dramatic merchandise - Simple display strategies - Effective sales associatesThis is a self-standing booth or structure on the selling floor that may accommodate a salesperson as well as merchandise. It can be used as a mini-boutique, an outpost, or an enclosed information or special-events desk. Figure 12.25

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25 Questions

❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know? Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.

About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | OSHA Basics Quiz | What Should We Know?
Privacy | Terms |

Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com