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Advanced Marketing Management Practice Test Questions
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Advanced Marketing Management: Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility, etc.

Advanced Marketing Management Practice Test Questions
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25 Questions

1. Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods?
2. ______ is a non-paid form of promotion
3. Which among the following is an example of Trade promotion?
4. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?
5. It is criticized that advertising causes people to give too much importance to _______
6. Communication activities which provide incentives to consumer is known as_________
7. Consider the following statements:
Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase
Statement 2: It is similar to window dressing.
8. _____emerges when people decide to satisfy and want through exchange
9. Marketing creates profit by creating _____ to the buyer
10. _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
11. Creating image of product in the minds of target group is called
12. _____ involves managing demand, which in turn involves managing customer relationship
13. _____ and ____ are the major factors influencing the selection of suppliers
14. The process of purchasing space in a media is
15. ______ media can give 24 hour exposure to the public eye.
16. Which among the following is not a function of ad agency?
17. In the relationship marketing firms focus on__________ relationships with__________
18. ._____ concepts holds that consumers if left alone will ordinarily not buy enough of the Organization s products"
19. Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights
20. . Which of the following best identifies how marketing must be understood today?
21. Series of advertisement messages that share a single idea or theme is
22. A series of actions that media planners take to attain the media objectives
23. _____ includes that other company s offering similar products & services to the same customer at similar prices
24. The sales promotion strategy which concentrates on the middlemen and consumers is known as______________
25. The typical method of retail operation used by supermarkets and catalog showrooms is called:

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