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Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Media Planning and Buying
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Media Buying and Planning involves these processes:
1. Identify target audiences through comprehensive market research. 
2. Understand your audiences' interests. 
3. Find your audiences when they are most receptive to your messages. 
4. Deliver creative that motivates them to take action.

Media buys can help brands achieve optimum reach among key audiences by helping to educate customers, making it easier for them to discover new products or brands. 
Media buyers work with media planners who create the media plan, which outlines the goals and objectives of the campaign.

Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Media Planning and Buying
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25 Questions

1. What is Tear sheets?
2. Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
3. _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
4. Share of Market
5. To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100.
6. Media planning helps achieving _____ as well.
7. ______ media is the oldest media form.
8. Budget Formula is
9. _____ audience comprises of the middle class society.
10. In Term AEC, 'E' stands for.....................
11. In _____ type of media Privacy is a major disadvantage.
12. Reach 000’s formula is
13. The ad material in magazines need to be submitted much in advance because a magazine requires elaborate production plan, this is called as ______ time
14. Which is not the advantage of outdoor medium
15. Media mix has to reach _____.
16. ______are a summation of exposures of the target audience to media vehicles in a media plan.
17. _____ is the first step of the media planning process.
18. media decision about the timing, continuity & size of the ads are _____ decisions.
19. The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
20. Media Objectives
21. _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
22. _________ is the method used for placing media throughout the year with equal weight in each month.
23. When national advertisers buy airtime from local or regional television stations, it Is called as
24. Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
25. Audience information like interests, preferences, personality traits consist of _______.

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