1. An unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

2. James Bond is looking for an intermediary that specialies in researching foreign markets for a client's products. Additionally, he would like this intermediary to handle all the routine details of getting his products to the foreign customers that he anticipates he will have during the next business year. Which of the following would be the best choice for Mr. Bond if he wants to meet his objectives?

3. This channel decision is related to the number of middlemen at a particular point or step in the distribution channel.

4. This definition of MNC focuses on the number of countries in which the firm does Business and the citizenship of corporate owners and top management.

5. This is not a characteristic of Japanese distribution channels.

6. ISO 9000 concerns the registration and certification of a manufacturer's ___________.

7. What are the companies doing from the following options as a result of an explosion of more focused media that better match today’s targeting strategies?

8. This channel decision is related to the number of middlemen at a particular point or step In the distribution channel.

9. Three common techniques sales managers use to boost sales force morale that include the organizational climate, sales quotas and which one of the following is the third Technique?

10. Which of the following is NOT a part of marketing communication mix?

11. Innovations tend to take place in

12. ______________ are a partnership of two or more companies that join forces to create a separate legal entity.

13. IMC stands for what?

14. These firms allocate corporate resources without regard to national frontiers and do not hesitate making direct investment abroad.

15. Three questions are central to strategy. Which is not one of them?

16. This organization is a permanent organ of the United Nations General Assembly, and its goal is to encourage development in Third World countries and enhance their export positions.

17. In the context of environmental analysis, 'munificence' means:

18. The duties stated as a fixed percentage of the invoice value are

19. The main advantage of a differentiation strategy in international markets lies in that:

20. Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:

21. Democracy is regarding as______political system

22. NAFTA is an example of

23. Ethnocentrism can simply be defined as:

24. Which of the following industries is least likely to follow the conventional life-cycle model?

25. A strong orientation toward the home country is an indication of: