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International Marketing Practice Test Questions
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International Marketing / Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities in order to reach global objectives". (Source: Wikipedia)

Types of international marketing include export, licensing, franchising, joint venture, and foreign direct investment.

International Marketing Practice Test Questions
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25 Questions

1. How do the vast majority of services enter a foreign market?
2. The results of American consumers' responses may not apply to foreign consumers. This is a problem of
3. Which of the following is NOT a media of advertising?
4. Ethnocentrism can simply be defined as:
5. In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?
6. Domestic cartelization is legal in North America
7. This is the reason why U.S. marketers assume that products designed for Americans Aresuperior and should be preferred by foreign consumers as well.
8. GATT's Subsidies Code prohibits the use of export subsidies on
9. U.S. television sets cannot be sold in other countries because of
10. This carrier has adopted a dual rate system.
11. Identify the concept in which marketers try to create distinct image or identity in the minds of their target customers/consumers?
12. As a result of international trade and global interdependence, countries' inflation rates tend to
13. A successful _______ is the most valuable resource a company has.
14. Members of this group charge identical shipping rates. conference line
15. According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors?
16. An agent located near production sources who is hired by a client to buy new products there is known as a(n)
17. An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:
18. For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ demand is absolutely fundamental to their sucess.
19. Which one is not an international organisation
20. According to the international product life cycle theory, a country that developed an innovation will eventually become
21. The __________ measures customers' satisfaction and perceptions of quality of a representative sample of U.S goods and services.
22. All of the following are the logistics functions EXCEPT?
23. An 'industry recipe' can be defined as:
24. EXIM stands for
25. Customers with different needs or responses to marketing activity are categorized in which of the following way?

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