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Basic Marketing Practice Test
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The five basics of marketing are: Target market, Product differentiation, Engagement and promotion, Pricing strategies, and Distribution.  Other marketing basics include: Building a strong foundation, Efficient resource utilization, and Adapting to change.  Online marketing basics include: Communication, Content, Defined strategy, User-friendliness, and Information about the target group.  Digital marketing is an important part of modern marketing strategies because it provides businesses with online channels to promote and sell their products and services, provide customer assistance, and... Show more
Basic Marketing Practice Test
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25 Questions

1. One company adjusts its marketing budget by observing another company's budget. This process is called?
2. In general political campaigns are examples of ?
3. Select the strategic marketing planning tool?
4. In the buying process, when a customer recognizes a need or a problem, what is the stage called?
5. The evaluation of the difference between total benefits and total costs of one marketing offer in comparison to competitive offers is known as?
6. Which company created Great Value for the customer using technology innovation and became a game changer?
7. ____defined marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit?
8. Which traits are desired of marketers today?
9. Which of the following is also called a supermarket?
10. Re-marketing is used for creating demand for which of the following?
11. Why must the marketers monitor the competitor's activities?
12. What do you understand by Marketing buzz?
13. What do you understand by brand loyalty?
14. Using a successful brand name to launch a new product in a different category is called?
15. In today's time marketing must be understood and developed as?
16. What does demographic segmentation stand for?
17. Which of the following describes 'diversification'?
18. Which one of these is an appropriate definition of 'want'?
19. Which marketing channel makes the products available to end users without intermediaries?
20. Producers, wholesalers, and retailers act as a unified system to form a?
21. Good marketing is a result of careful planning and ____?
22. At which stage of the product life cycle do the sales slow down and profits level off or decline?
23. When adopting a new product, the customer does not go through which of the following?
24. Dividing the market into homogeneous groups is called?
25. During the societal marketing period what was firms' main concern for marketing?