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FBLA Advertising Review
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FBLA Advertising Review
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25 Questions

1. a communication model that includes four components: comprehension, connection, credibility, and contagiousness

2. the kind of attention a consumer gives an advertising message that uses various attention-gaining techniques

3. a short, memorable phrase that establishes an identity for a brand

4. an unwanted online communication that is sent out in mass

5. a test that measures how much an audience remembers about an advertising message

6. a building designed to store large quantities of products safely

7. a company's exclusive right to use a brand name, symbol, or design

8. a marketing strategy used to build brand recognition

9. the ability to motivate and direct a group of people to achieve a common goal

10. reasons to make a purchase based on facts or logic

11. a bonus given by manufacturers to salespeople for selling a specific brand

12. the process of creating a unique image or identity for a brand to distinguish it from competing brands

13. all of the processes used to identify, create, and maintain exchange relationships that satisfy individuals and organizations

14. any distraction or interference that acts as a barrier to a message

15. a test that measures a lower level of brand awareness by determining whether audience members remember seeing an ad

16. a description of the goals of an advertising campaign, methods to use to accomplish those goals, and ways to evaluate whether those goals are achieved

17. an outline of how all of the elements in the promotional mix will work together to reach the target market

18. the coexistence of different ethnic, gender, racial, and socioeconomic groups

19. needs that focus on enjoyment and pleasure

20. a form of advertising that is used to build an image based on the set of values held by the company

21. a small, free-standing booth containing a computer or display screen that distributes product information

22. the act of making false or misleading statements in an advertisement

23. communicating 'one on one' with another person

24. a financial statement that reports a company's revenues, expenses, and net loss or profit for a specific period of time

25. the process of developing a broad list of contacts with other people, groups, or organizations

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