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FBLA Advertising Review
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FBLA Advertising Review
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25 Questions

1. the kind of attention a consumer devotes to an advertising message that meets his or her current purchasing goals

2. a survey that measures consumer attitudes before and after exposure to an ad

3. the amount of a product purchased and used by a consumer

4. a marketing strategy to sell a product at as many locations as possible

5. an advertising technique by which advertisements show Americans of different races and ethnicities interacting in schools, workplaces, homes, and other venues while consuming the advertised product

6. a financial statement that reports a company's revenues, expenses, and net loss or profit for a specific period of time

7. the value of a dollar (or other unit of currency) as measured by the amount of products and services it can buy

8. unwelcome verbal or physical conduct

9. the amount of money remaining for spending and saving after taxes and other essential expenses are paid

10. the consumer's perception of how much satisfaction a product provides beyond the price paid for the product

11. ads that promote the general perception of a product or service rather than its function or purpose

12. an organization or group of people that an individual identifies with and admires

13. communicating a message to a large, diversified audience using mass media

14. the end user of a product or service

15. a statement that outlines the limitations of a product

16. ads created from the customer's perspective to make the message more appropriate and significant for customers

17. face-to-face communication between the buyer and seller that attempts to influence the buying decision

18. the integration of different societies, cultures, and economies from around the world

19. the actual drawing, photography, or other type of art used in an advertisement

20. a public expression of approval or support for a product or service

21. the channels of communication used to send a message to the target market

22. a variety of incentives designed to encourage customers to buy a specific brand

23. the process of selling products through representatives who work door-to-door or at home sales parties

24. a large facility that offers a variety of supply chain services to help move a product to the marketplace more efficiently

25. the client (persons, organizations, companies, and manufacturers of products and services) that needs creative messages (advertisements) and advertising campaigns to reach target markets

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