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Advertising Test (Upwork)
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Advertising Test (Upwork)
Time left 00:00
25 Questions

1. When a celebrity is endorsing a product
2. If you spent $200 for 10
3. How are AdWords priced?
4. What is the order of the Hierarchy of Effects Model?
5. What do you use Trafficvance for?
6. What are heatmaps?
7. True or False: You should change your print ads every few months
8. Which federal agency enforces advertising laws?
9. Which industry spends the most on advertising?
10. What is the name of a web page that is customized for a specific ad you have placed?
11. What is another name for the response of an ad?
12. How do you know what type of demographics a magazine caters to?
13. What is one of the best ways to have people come to your site?
14. If a blogger receives either cash or free products from a company with an agreement that they will advertise a product on their blog
15. How many views of an ad in Mille?
16. When placing a magazine ad
17. True or False? Google's main source of revenue comes from Google AdWords.
18. Which is an ambient ad?
19. True or False: Magazine ads require a large amount of lead time to run your ad
20. What is another name for paid subscribers?
21. True or False: You should run the same type of ad in a newspaper as online
22. Which is the most persuasive channel for advertising?
23. Which of the following is an acceptable way to display the 'fine print' of a print advertisement?
24. What is Bait and Switch advertising?
25. Which of the following is illegal in a television commercial?

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