1. According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

2. Retailers who give their sales clerks the authority to handle customer complaints without having to get approval from a supervisor are using empowerment.

3. Marketing is defined as producing, promoting, and selling products.

4. The ultimate goal of most market-oriented firms is profitability that results from satisfying the wants and needs of its consumers.

5. The marketing concept states that the social and economic justification for an organization's existence is the satisfaction of customers’ wants and needs while meeting organizational objectives.

6. In the early 1920s, Ford promised its customers any color vehicle they wanted as long as it was black. Ford's management assumed anyone buying a car would accept the color black, so it made products affordable by offering only one variety in large quantities. Ford is an example of a market-oriented firm.

7. Otis places an ad in the local newspaper stating that his used Chevrolet is for sale for $4000. Unfortunately, no one purchased Otis’s used car. Therefore, he did not engage in marketing.

8. A market orientation assumes that sales depend on aggressive sales techniques.

9. The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs.

10. The way to achieve customer satisfaction and value is to offer the lowest price.

11. In the early 1920s, Ford promised its customers any color vehicle they wanted as long as it was black. Ford's management assumed anyone buying a car would accept the color black, so it made products affordable by offering only one variety in large quantities. Ford is an example of a market-oriented firm.

12. A market orientation assumes that sales depend on aggressive sales techniques.

13. According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

14. An exchange cannot take place unless each party in the exchange has something that the other party values.

15. Only a firm's salespeople need to be customer-oriented.

16. Retailers who give their sales clerks the authority to handle customer complaints without having to get approval from a supervisor are using empowerment.

17. Career opportunities in marketing exist only in for-profit organizations.

18. Marketing is defined as producing, promoting, and selling products.

19. 3D Systems is a company that uses computers to generate new product prototypes. It has generated loyal business clients by providing the best customer support in the industry. The company also provides direct sales consultations that gives its salespeople intimate knowledge about what exactly its customers want. This partnership between 3D Systems and its customers entails relationship marketing.

20. The way to achieve customer satisfaction and value is to offer the lowest price.

21. Otis places an ad in the local newspaper stating that his used Chevrolet is for sale for $4000. Unfortunately, no one purchased Otis’s used car. Therefore, he did not engage in marketing.

22. Marketing is important to business, so marketing should be part of the job of everyone in the organization, not just those in marketing.