Branding Test
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Avg score: 48% • Most missed: “What is a tagline?”

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Branding Test
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25 Questions

1. What are service marks used for?
2. Which of the following brand mental associations does not contribute to a favorable brand image?
3. What aspect of branding focuses specifically on a graphic mark or emblem to represent the business entity?
4. In branding the term 'positioning' generally refers to -¦
5. Which of the following is NOT a component of brand activation?
6. What is the most important characteristic of a good brand?
7. What is brand equity?
8. According to Kapferer
9. What color represents luck in much of the Eastern hemisphere?
10. An example of a global brand is?
11. Which item or items below are brand touchpoints?
12. A brand which is widely known in the marketplace acquires what?
13. What are trademarks used for?
14. How are employees a part of the Brand Identity?
15. True or False: Brands help consumers choose between similar products and services.
16. True or False: When creating a Brand Identity any names being used should be checked for their meaning in other languages.
17. The basic definition of branding is
18. Building a brand identity makes no financial sense for small companies (i.e.: less than approx. $110 million in revenue).
19. Which of the following are known drivers of brand equity?
20. In tangible terms a brand is a what?
21. What factor(s) concerning the environment in which a product is being sold are a part of the Brand Identity?
22. What is a tagline?
23. In America green represents life and environmental awareness. What does it represent in China?
24. What characteristics should be present in a tagline?
25. Which of the following is a touchpoint for a Brand Identity?

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