Business Marketing 2
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Business Marketing 2
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25 Questions

1. If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence secondary demand.
2. Most business marketers emphasize personal selling in their promotion efforts.
3. Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.
4. A strategic alliance exists when one party has confidence in another firm’s reliability and integrity.
5. Business marketers usually have far fewer customers than consumer marketers.
6. For a product to be called a business product, it must be used to manufacture other products, become part of another product, or aid the normal operations of an organization.
7. The emergence of the Internet has made buying and selling in the business market a process that is only efficient for the largest producer to pursue.
8. The single largest business customer in the world is the U.S. retailer Walmart.
9. The role of gatekeeper may be filled by a secretary.
10. Individual producers of raw materials have great flexibility in pricing their products.
11. Although customer service has in the past been an important factor in business buyer-seller relationships, its importance has been waning in the last decade.
12. Another commonly used term for accessory equipment is installations.
13. A decline in the availability of tungsten will slow production of light filaments, which will in turn reduce the demand for light bulbs. This is an example of fluctuating demand.
14. The government sector (federal, state and local) is a minor segment of the business market
15. If Ford purchased the same number of brakes from NUCAP on a regular basis, it would be participating in a straight rebuy.
16. Although customer service has in the past been an important factor in business buyer-seller relationships, its importance has been waning in the last decade.
17. Consumable items that do not become part of the final product are called supplies.
18. Any firm that purchases goods and services to make a profit by using them to produce other goods is part of the producer segment of the business market.
19. OEM stands for operationally efficient marketing.
20. Business marketers usually have far fewer customers than consumer marketers.
21. While consumer and business markets differ in many ways, the volatility of demand for products is about the same for each type of market.
22. The reseller market is the same as the retailer market.
23. The emergence of the Internet has made buying and selling in the business market a process that is only efficient for the largest producer to pursue.
24. The government sector (federal, state and local) is a minor segment of the business market
25. The first two digits of a NAICS code designate a major economic sector, such as agriculture or manufacturing.

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