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Cases in Marketing Practice Test
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In marketing, a case study is an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours. Also remember, people buy the same product for different reasons,  and thus use cases can vary depending on specific circumstances.
The three basic elements that make up a use case are: Actors, the system and the goal.
Other additional elements you should consider when writing a use case include: Stakeholders, or anybody with an interest or investment in how the system performs.

Cases in Marketing Practice Test
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25 Questions

1. Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________
2. Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________.
3. An agency can also handle overall advertising and ________ strategy and sales promotions for its customers.
4. The product which is not recognized and it must be established is in _______ stage
5. Some television stations chose to air infomercials as an alternative to the previous perform of ________.
6. A printed information form listing a publications advertising rates is known as
7. ____________ is an array of reach according to the level of frequency delivered to each group.
8. Research plays a critical role in advertising ______________.
9. The first ad agency was set up by____________.
10. The blank space between margins of facing pages of a publication is ______.
11. The primary levels of human needs is given by
12. Russel H colley pioneered the approach called DAGMAR which stands for
13. Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________.
14. Any printed material sent through the mail directly to prospective customers is known as________.
15. Typical ad agency clients contain businesses and ________, non-profit organization and government agency.
16. Indian advertising has for long been criticized for ________________.
17. _____________ is the measurements which are based on respondents who either say with assurance that they have looked into a given magazine.
18. Misleading ads are prohibited in India under the_________________Act.
19. ___________ are verbal explanations of visuals.
20. _________execute and monitor the media schedule developed by media planner.
21. ________ contains the published rates and ad space availability for a particular media such as a web site.
22. The specific approach advertisers use to communicate about the products to satisfy customer needs is
23. The creative point in advertising where the search for a 'big idea ' takes pace is known as
24. A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.
25. Account planning is a much tasked about, much hyped function is also referred to as the______________

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