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Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Behavior
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25 Questions

1. A company's value proposition helps establish customer expectations, which the company must consistently fulfill.
2. Emerging digital technologies are allowing consumers to have more power than ever before. This means that now, customers ________.
3. Much like traditional advertising, digital technologies allow for two-way interactive exchanges between customers and marketers.
4. A personal consumer buys goods for ________.
5. Matt's Mobile Services has designed a cell phone plan especially for tech-savvy teens who are heavy cell-phone users and live in households earning over $150,000 per year. In tailoring the plan for a specific group of consumers based on their particular needs, Matt's Mobile Services has provided an example of ________.
6. An individual's perception of the performance of a product or service in relation to one's expectations is known as ________.
7. Gloria always uses Tide laundry detergent and stocks up whenever she sees a sale. As a result, she rarely pays full price for detergent. On the customer profitability pyramid, Gloria is most likely to fall into the ________ tier.
8. Successful product positioning centers around two key principles: developing a unique selling proposition, and communicating the ________.
9. Perceived value is relative and objective.
10. Norman dislikes the health insurance plan provided by his employer, but is unwilling to switch to a different health insurer because obtaining private health insurance would be significantly more expensive than the employer-subsidized plan in which he is currently enrolled. With regard to health insurance, Norman is best described as a(n) ________.
11. The 4 Ps of the marketing mix are ________.
12. Small reductions in customer defections produce significant increases in profits for all of the following reasons EXCEPT ________.
13. Which of the following is NOT one of the four drivers of successful relationships between marketers and consumers?
14. To respond to consumers' growing interest in products and services that were more unique and would better satisfy their individual or specific needs and preferences, companies adopted the ________.
15. The production orientation focuses on profit through ________, while the marketing concept focuses on profits based on ________.
16. Of the four Ps of the marketing mix, promotion includes ________.
17. ________ is the foundation for maintaining a long standing relationship with customers, and it helps to increase the chances that customers will remain loyal.
18. The term consumer behavior"describes two different kinds of consumers: ________ and ________ consumers. "
19. In the consumer decision making process, the ________ stage focuses on how consumers make decisions.
20. Kevin's company owns a factory that can produce 1,000 widgets per week. His primary focus is on getting consumers to purchase as many widgets as possible to ensure that he is maximizing his sales relative to his production capacity. Kevin's business is exhibiting the ________.
21. Purchase behavior and post purchase evaluation are elements of the input stage of the consumer decision-making model.
22. In the production concept business model, which of the four elements of the marketing mix is most heavily emphasized?
23. The key assumption underlying the marketing concept is that ________.
24. Courtney has been looking at laptop computers for a while and has decided to purchase a Dell. Courtney's decision to purchase a Dell signifies her adoption of the product.
25. The key assumption underlying the marketing concept is that, to be successful, a company must determine the needs and wants of specific target markets and deliver better than the competition.

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