Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them.  The consumer decision-making process involves five basic steps: Need recognition Searching and gathering information Considering the alternatives Buying the product or service Post-purchase evaluation  Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing... Show more

Consumer behavior is the actions and decisions people make when choosing, buying, using, and disposing of a product or service. It's important in marketing because it explains how consumers make decisions about what products to buy, when to buy them, and from whom to buy them. 

The consumer decision-making process involves five basic steps:
Need recognition
Searching and gathering information
Considering the alternatives
Buying the product or service
Post-purchase evaluation 

Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior. 
Cultural, social, personal, and psychological factors could influence consumer buying behavior. 

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