Home > Marketing Management 101 > Quizzes > Consumer Behavior 101 Practice Test: Basics of Consumer Decision Making
Consumer Behavior 101 Practice Test: Basics of Consumer Decision Making
Fast practice, instant feedback. Timer auto-submits when time’s up.
Avg score: 0% • Most missed: “Marge and Steve treat themselves to a Caribbean cruise for their 25th wedding an…”
The consumer decision-making process typically has five stages: 1. Need recognition: Customers determine they have an issue that needs resolution. They think about a potential solution for their trouble and prepare to examine products and services. 2. Problem recognition: This is the most important part of the consumer decisioning process. This is the point where a person becomes a potential customer and can start the process of buying a new product or a service. 3. Evaluation of alternatives: Consumers evaluate all of their product and brand options on a scale of attributes which have the... Show more
Consumer Behavior 101 Practice Test: Basics of Consumer Decision Making
Time left 00:00
25 Questions

1. Task complexity, information organization, and time constraint are the three major contextual factors in decision tasks.
2. There is a strong direct relationship between consumer satisfaction and consumer retention.
3. Beth is tired of carrying around a cumbersome CD player and a heavy collection of CDs so she can listen to her music on-the-go, and so has decided to convert her CD music collection to MP3 and buy an iPod. This is an example of ________ need recognition.
4. The inert set consists of the small number of brands the consumer is familiar with, remembers, and finds acceptable.
5. Kim finishes a big project for school and treats herself to a coffee and piece of cake at Starbucks. This is an example of ________.
6. The cognitive view of the decision making process yields ________ decisions.
7. Within the context of the model of consumer decision making, the ________ represents the internal influences that affect consumers' decision-making processes.
8. Within the context of the model of consumer decision making, the marketing mix activities of organizations and nonmarketing sociocultural influences are the chief ________ factors.
9. Within the context of the model of consumer decision making, the ________ includes the unwritten codes of conduct that indicate which consumption behavior should be considered 'right' or 'wrong.'
10. ________ are procedures used by consumers to reduce the burden of making complex decisions by providing guidelines or routines that make the process less taxing.
11. Consumers often develop shortcut decision rules called heuristics to facilitate the decision making process and to cope with ________.
12. Of the three levels of consumer decision making, ________ requires the greatest effort on the part of the consumer.
13. Newspaper or magazine articles, direct-mail brochures, and web sites are considered ________ prepurchase information sources.
14. A consumer is most likely to use ________ when buying an expensive, important, or technically complicated product or service for the first time.
15. Maria needs a new pair of jeans. She knows that pants from American Eagle, in size 10, tend to fit her very well in the waist and hips and are long enough, so she goes to American Eagle and picks up a pair. Maria's is a case of ________.
16. Jim has an ear infection and has to take the specific medication that his doctor has prescribed. His selection of medications constitutes a ________ decision.
17. Barry buys a necklace as a gift for his girlfriend. This is an example of ________.
18. The ________ consists of brands the consumer is indifferent toward because they are perceived as not having any particular advantages.
19. Tom wants a candy bar and is trying to decide between a Crunch, a Snickers, or a Milky Way. These three candy bars are in Tom's ________.
20. Bob wants to save electricity and considers energy-efficient light bulbs. He finds that the light they emit is too faint to be acceptable, and so he returns to using less energy-efficient bulbs. Bob made his bulb choice using a(n) ________.
21. Sue is looking for a new car. She had eliminated any car without comfortable seating for at least four people and that gets less than an average of 35 miles per gallon in fuel efficiency. Sue has used a lexicographic decision rule to narrow down her choices.
22. Impulsive and irrational purchasers are basically adhering to the ________.
23. Extensive and limited problem solving, and routinized response behavior are three specific levels of ________.
24. Repeat purchase usually signifies that the product meets with the consumer's approval and that he or she is willing to use it again and in larger quantities.
25. In a(n) ________, the consumer establishes a separate, minimally acceptable level as a cutoff point for each brand attribute he or she is considering.

⚡ Recently practiced quizzes in this topic
Live quiz activity
Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Copywriting International Marketing Practice Test Questions Bachelor of Mass Media in Advertising (BMM Advertising) Practice Test: Media Planning and Buying Basic Marketing Practice Test Modern Marketing Glossary Pricing Exam Marketing Practice Test: Developing and Managing Products Marketing Practice Test: Decision Support Systems and Marketing Research FBLA Advertising Review Marketing Management Practice Test Questions: All Topics
 
❤ If you liked Fatskills, consider supporting us by checking out The Life Manuals You Never Got.

🌈  Our mission is to help improve your scores in any subject and exam withonline quizzes, practice tests, study guides, & advice for students. Since 2018.
About | Explore | User Guide | Topics | Subjects | Doubt Solver | Career Aptitude Test | Answers | Free Tools | What Should We Know?
Privacy | Terms |
Without work one finishes nothing. - Ralph Waldo Emerson
© 2026 Fatskills.com

All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks and brands does not imply endorsement.