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Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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Consumer attitudes are a combination of beliefs, emotions, and behavioral intentions about a product or service. They are a key driver of purchasing behavior.  Many factors influence consumer attitudes, including: Personal values and beliefs Social influences Direct experience Marketing and advertising Age Physical, mental, and emotional growth Needs, values, expectations, resources Cultural, traditional, and social conventions Habits Peer groups  Consumers learn attitudes from a variety of sources, including: Word of mouth.  Marketers try to understand and influence their target... Show more
Consumer Behavior 101 Practice Test: Consumer Attitude Formation and Change
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25 Questions

1. ________ portray consumers' attitudes with regard to an attitude object as a function of consumers' perceptions and assessment of the key attributes or beliefs of that object.
2. Attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a ________ quality.
3. John is conducting research on American attitudes toward European car brands, particularly Volkswagen, Volvo, Mercedes, and BMW. This research is said to be ________.
4. ________ involve both the beliefs that the consumer attributes to relevant others, such as friends and parents, and the consumer's motivation to comply with the beliefs held by those relevant others.
5. An example of the ________ function of motivation is for Crest to point out how its new toothbrush is superior to all other toothbrushes in controlling gum disease by removing more plaque.
6. Consumers generally have favorable attitudes toward those brands that they believe have an adequate level of attributes that they evaluate as positive, and they have unfavorable attitudes toward those brands they feel do not have an adequate level of desired attributes or have too many negative or undesired attributes.
7. In marketing and consumer research, the conative component of the tricomponent attitude model is frequently treated as an expression of the consumer's ________.
8. Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
9. Roy is looking to buy a new HDTV set. He knows from friends that LCD set screens reflect less light than plasma set screens, but that LCD sets are also more subject to blurring than plasma sets. This is an example of the ________ component of his attitude toward HDTVs.
10. Tom is looking to lose weight by cutting carbohydrates out of his diet, particularly from regular sodas, but has a negative attitude towards diet sodas and does not drink them because he believes they do not taste as good. What strategy can a company use to ensure Tom that their diet tastes just like regular?
11. The knowledge function of the functional approach to attitude change relies on the fact that most people want to protect their self-images from inner feelings of doubt.
12. Emotional appeals most effectively influence attitude formation in consumers who have product experience.
13. Consumers frequently resist evidence that challenges a strongly held attitude or belief and tend to interpret any ambiguous information in ways that reinforce their preexisting attitudes.
14. Attitude-toward-object, attitude-toward-behavior, and theory-of-reasoned-action models are examples of ________.
15. Attitudes toward companies can be altered by communicating the civic and public acts that the companies sponsor and letting the public know about the good they are trying to do, but attitudes toward the company's products can only be altered through the products themselves.
16. If a consumer segment generally holds a positive attitude toward owning the latest designer jeans, then that segment's attitude toward new brands of designer jeans are likely to reflect that orientation. This is an example of the ________ of attitude.
17. The appeal of the attitude-toward-behavior model is that it allows researchers to understand consumers' subjective norms and the factors that form them.
18. Emotionally charged states can enhance or amplify positive or negative experiences and impact later recollections of such experiences and future behavior.
19. Attitudes are an expression or reflection of the consumer's general values, lifestyle, and outlook.
20. The ________ model is designed to capture the individual's attitude toward acting with respect to an object rather than the attitude toward the object itself.
21. Which of the following is true of attitudes and their relationship with behavior?
22. Which of the following is true of consumer brand beliefs in the context of changing consumer attitudes?
23. If a student observes that she routinely purchases the Des Moines Register on her way to class, she is apt to conclude that she like the Des Moines Register. This is an example of how the ________ helps make inferences about one's behavior.
24. Paula is a regular at Gino's Italian Bistro. She likes going there because the staff always recognizes her, greets her by name, and makes her feel welcome at the restaurant. This is an example of the ________ component of her attitude toward Gino's.
25. When consumers are willing to exert the effort to comprehend, learn, or evaluate the available information about the attitude object, learning and attitude change occur via the ________ to persuasion.

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