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Consumer Behavior 101 Practice Test: Consumers and the Diffusion of Innovations
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The diffusion of innovations is a theory that describes how new ideas, behaviors, technologies, or goods spread through a population gradually, rather than all at once. Adoption starts with innovators and early adopters, then spreads through the population to the early majority and late majority.

Consumer Behavior 101 Practice Test: Consumers and the Diffusion of Innovations
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25 Questions

1. Communication among consumers is known as ________.
2. ________ is the most widespread concern of consumer innovators when it comes to innovation in high-tech consumer products.
3. Use innovativeness involves meeting an old need with a new product specifically designed for that purpose.
4. The ________ constitutes the first half of the mass market"of consumers who would purchase a somewhat-established product."
5. A(n) ________ involves setting a relatively low introductory price designed to discourage competition from entering the market.
6. A ________ is a physical, social, or cultural environment to which people belong and within which they function.
7. A ________ involves the introduction of a modified product rather than a totally new product, and has the least disruptive influence on established patterns.
8. A particular innovation may diffuse differently throughout different cultures.
9. The overlap of innovativeness across product categories seems to be limited to product categories that are closely related to the same basic interest area.
10. The development of MP3 players, when consumers were used to listening to their music on CD or cassette tape players, constitutes ________.
11. Many software companies allow customers to use limited versions of their software free for 30 days. This strategy tries to increase the diffusion of a new product through increasing ________.
12. The ________ is likely to buy a new product within a short period of time of introduction, although these consumers are not likely to be among the first group to buy the product.
13. The traditional five adopter categories present in diffusion literature include all potential consumers present in the marketplace.
14. The degree to which a new product can be tried on a limited basis is known as ________.
15. Innovative behavior can be an expression of an individual's need for uniqueness. The need for uniqueness allows an individual to distinguish himself by purchasing a rare item, which is a socially acceptable behavior.
16. The degree to which potential consumers feel a new product is consistent with their present needs, values, and practices is a measure of its ________.
17. The first people to purchase a new product are considered ________.
18. The degree to which potential customers perceive new product as superior to existing substitutes is its ________.
19. Trying to market a depilatory cream to men as an alternative to shaving would be very difficult due to a lack of ________ between the cream and men's existing shaving routines.
20. ________ refers to the amount of time that elapses between consumers' initial awareness of a new product or service and the point at which they purchase or reject it.
21. A ________ approach to defining innovation treats newness from the perspective of the company producing or marketing it.
22. Awareness, interest, evaluation, trial, and adoption/rejection are the five stages of ________.
23. While Q-tips are advertised for cleaning ears or removing eye make-up, Bill has found that they are also perfect for cleaning dust out of the crevices of his model cars. Bill's use of Q-tips constitutes ________.
24. Marketers should disregard the orientation of their target consumers' social system when seeking to gain acceptance for their new products.
25. According to recent research, effective promotional strategy for a new product that is to be immediately adopted should focus on ________.

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