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Consumer Behavior 101 Practice Test: Consumers and the Diffusion of Innovations
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The diffusion of innovations is a theory that describes how new ideas, behaviors, technologies, or goods spread through a population gradually, rather than all at once. Adoption starts with innovators and early adopters, then spreads through the population to the early majority and late majority.

Consumer Behavior 101 Practice Test: Consumers and the Diffusion of Innovations
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1. A ________ involves the introduction of a modified product rather than a totally new product, and has the least disruptive influence on established patterns.

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