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Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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Cross-cultural consumer behavior is the study of how culture influences what consumers choose to purchase, evaluate, and seek. It also examines how cultural values like individualism, indulgence, and uncertainty avoidance impact consumers' buying behavior.  Cross-cultural consumer behavior research is important for global brands that want to succeed in new markets. However, there are some challenges involved, such as: Cultural misinterpretation, Navigating sensitivities and taboos, Language barriers, Access to participants, and Time and cost.  Some challenges of navigating cross-cultural... Show more
Consumer Behavior 101 Practice Test: Cross-Cultural Consumer Behavior
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25 Questions

1. By 2020, the middle class will grow to constitute over ________ of the world's population.
2. Low-involvement products in the midrange of the high-tech/high-touch continuum are most suitably marketed as global brands.
3. According to research presented in the text, ________ feel that global brands are higher in quality than local brands, but dislike brands that preach U.S. values and do not trust global companies to act responsibly.
4. ________ can provide marketers with an understanding of the psychological, social, and cultural characteristics of the foreign consumers they wish to target, so that they can design effective marketing strategies for the specific national markets involved.
5. The objective of understanding cross-cultural differences is to ________.
6. Consumers in different countries of the world have roughly the same amount of exposure to advertisements.
7. Differences between consumers of different societies are known as ________.
8. The reason that many products fail when marketed in a foreign country is ________.
9. Global pragmatists use a company's global success as an indication of product quality and innovativeness, and are also concerned that the firm acts in a socially responsible manner.
10. The smaller the similarity between nations, the more feasible it is to use relatively similar marketing strategies in each nation.
11. Using different colors to package products that are being sold in foreign countries is a way to overcome failure due to ________ problems.
12. A ________ marketing perspective stresses the similarities among consumers worldwide.
13. A firm's success in marketing a product or service in a number of foreign countries is likely to be influenced by how similar the beliefs, values, and customs are that govern the use of the product in the various countries.
14. The formation of the European Union has resulted in the transformation of the European continent into a homogeneous market of people with the same or very similar wants and needs.
15. Which of the following global consumer market segments is the youngest group?
16. What is the most important advertising component that will blend with the local culture?
17. There are four major segments in each country with respect to how its citizens view global brands. These include: global citizens, global dreamers, antiglobals, and global agnostics.
18. A research study in Turkey found that while products from Germany, France, Italy, and Israel were favored by Turkish consumers for their quality, design, and performance, products from the United States and England were chosen for their reliability and warranty. This is an example of ________.
19. ________ is made up of 27 member countries in Europe who allow the free movement of goods and services.
20. A ________ marketing strategy stresses the diversity among consumers in different nations.
21. When consumers make consumption decisions based on an association between the product, brand name, or service, and the country in which it was made, this is referred to as ________.
22. Strivers are dedicated to technology, knowledge, and learning, and are the highest consumers of media.
23. According to recent consumer research, which of the following is true of combining global and local marketing strategies?
24. Why are firms selling their products all over the world?
25. Product standardization works best with ________ products.

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