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Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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Marketing ethics is the study of ethical considerations in marketing and advertising, while social responsibility is the idea that businesses have obligations to the public and stakeholders. Ethical marketing is a holistic approach that promotes society and the environment while generating profits. It involves balancing honesty, fairness, and social responsibility. Ethical marketing practices can help businesses: Build trust, Improve brand reputation, and Contribute positively to society and the environment.  Social responsibility is concerned with how marketing practices impact society. It... Show more
Consumer Behavior 101 Practice Test: Marketing Ethics and Social Responsibility
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25 Questions

1. Because marketers continuously sponsor ads portraying values or behaviors that some (or many) consumers find distasteful or wrong, we can conclude that public scrutiny has little impact on marketers.
2. The manufacturers of The Amazing Chop-It, a vegetable chopping tool, have bought a 30-minute spot on a local television channel and have hired a chef to demonstrate and explain the benefits of the product. The spot is intended to look like a cooking show. This is an example of ________.
3. The majority of advertisements for ________ appear during nonchildren's programs.
4. Children are less likely than adults to imitate the behavior they see on TV with little or no evaluative judgment.
5. Urgent ad-formation is ________.
6. Consumers find environmental labels difficult to understand, which increases consumers' price-sensitivity regarding green products.
7. Marketers are beginning to blend promotion and program content by positioning a TV commercial so close to the storyline of a program that viewers are unaware they are watching an advertisement until they are well into it. Because this was an important factor in advertising to children, ________ has strictly limited the use of this technique.
8. The marketing concept as we know it is always consistent with society's well-being and best interests.
9. Which of the following is a masked marketing practice using a disguised communicator?
10. While many consumers report that they like ecologically friendly products, only about a third actually buy such products, and most consumers don't know which lifestyle changes are the best means to reduce global warming.
11. By itself, one tasteless ad has little impact on our values. However, cumulatively, such ads may persuade consumers to act unwisely or develop undesirable attitudes.
12. Objectionable ads always arise from the negative intentions of marketers.
13. With regard to assortment structure, ________ is/are an issue wherever multiple units of options are involved, such as holiday dinners, toys in play areas, and collectibles and collecting.
14. Which of the following is a masked marketing practice using a disguised format?
15. Repeated exposure to very thin ideal"figures in promotional messages leads to negative self-perceptions (particularly in women) and is partially responsible for the increase in eating-related disorders."
16. Advertorials and infomercials are examples of ________.
17. Marketers increasingly use techniques that blur the distinction between figure and ground, which makes it easier for consumers to clearly distinguish advertising from entertainment content.
18. Socially responsible activities improve a company's image among consumers, stockholders, the financial community, and other relevant publics.
19. When Fizzy Cola advertizes that it will donate a portion of all the proceeds of cola packaged in its Olympic can to the Special Olympics, it is engaging in ________.
20. Over the course of their interaction with The Knot, a specialty web site for people planning their weddings, future brides and grooms record the home towns, the planned location of the wedding, the wedding date, the ceremony denomination, and the wedding budget. The Knot then provides this information to its advertisers, who are able to tailor their advertising messages to the specific brides and grooms based on what these advertisers already know about them. This is an example of ________.
21. There is a consensus that even if children understand the purpose of promotional messages, marketers must take special care in advertising to them because of the amount of time kids spend viewing TV and online.
22. Advertainment is ________.
23. Some firms engage in ________, where they contribute a portion of the revenues they receive from selling certain products as helping people inflicted with incurable diseases or hurt by inclement weather.
24. It is argued that stealth marketing will result in increased consumer acceptance of product information.
25. According to ________, children can easily form associations between stimuli and outcomes.

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